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Data protecion

Data protection

Unless otherwise specified below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide has no consequences. This only applies if no other information is given in the subsequent processing operations.
""Personal data" is all information that relates to an identified or identifiable natural person.

Server log files
You can visit our website without providing any information about yourself.
Every time our website is accessed, usage data is transmitted to us or our web host / IT service provider via your internet browser and stored in log data (so-called server log files). These stored data include e.g. the name of the page called up, the date and time of the call, the IP address, the amount of data transferred and the requesting provider. The processing takes place on the basis of Art. 6 Abs. 1 lit. f DSGVO out of a legitimate interest in ensuring trouble-free operation of our website and improving our offer.

Collection and processing when using the contact form
When you use the contact form, we only collect your personal data (name, email address, message text) to the extent that you have provided. The data processing serves the purpose of establishing contact. By sending your message, you consent to the processing of the transmitted data. The processing takes place on the basis of Art. 6 (1) lit. a DSGVO with your consent.
You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the time of revocation. We only use your email address to process your request. Your data will then be deleted unless you have consented to further processing and use.

Customer account
When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing takes place on the basis of Art. 6 (1) lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the point of revocation. Your customer account will then be deleted.

Collection, processing and transfer of personal data for orders
When you order, we only collect and process your personal data insofar as this is necessary to fulfill and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide it has the consequence that no contract can be concluded. The processing takes place on the basis of Art. 6 (1) lit. a DSGVO and is necessary for the performance of a contract with you.
Your data will be passed on, for example, to the shipping companies and dropshipping providers, payment service providers, service providers for order processing and IT service providers selected by you. In all cases, we strictly observe the legal requirements. The amount of data transmission is limited to a minimum.

Use of the email address for sending newsletters
We use your email address, regardless of the contract processing, exclusively for our own advertising purposes for sending the newsletter, provided you have expressly consented to this. The processing takes place on the basis of Art. 6 (1) lit. a DSGVO with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the point of revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list.

Your data will be passed on to a service provider for email marketing as part of order processing. It will not be passed on to other third parties.

Your data will be transmitted to a third country for which the European Commission has issued an adequacy decision.

Use of the email address for sending direct mail
We use your e-mail address, which we received in connection with the sale of a product or service, for the electronic sending of advertising for our own goods or services that are similar to those that you have already purchased from us, if you have not objected to use. The provision of the email address is required for the conclusion of the contract. Failure to provide it has the consequence that no contract can be concluded. The processing takes place on the basis of Art. 6 (1) lit. a DSGVO from the legitimate interest in direct mail. You can object to this use of your e-mail address at any time by notifying us. The contact details for exercising your objection can be found in the imprint. You can also use the link provided in the promotional email. For this there are no costs other than the transmission costs according to the basic tariffs.

Passing on the e-mail address to shipping companies for information about the shipping status
We pass on your e-mail address to the transport company as part of the contract processing, provided you have expressly consented to this in the ordering process. The purpose of the transfer is to inform you about the dispatch status by email. The processing takes place on the basis of Art. 6 (1) lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us or the transport company without affecting the legality of the processing carried out on the basis of the consent until the revocation.

Use of PayPal All PayPal transactions are subject to the PayPal privacy policy. You can find this at https://www.paypal.com/de/webapps/mpp/ua/privacy-prev?locale.x=de_DE

Cookies
Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user's computer system. When a user calls up a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be clearly identified when the website is accessed again. We use cookies for the purpose of making our offer more user-friendly, more effective and safer. Furthermore, cookies enable our systems to recognize your browser even after changing pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For this it is necessary that the browser is recognized even after changing pages.

We also use cookies on our website for the purpose of analyzing the surfing behavior of our website visitors.

We also use cookies for the purpose of subsequently addressing visitors to other websites with targeted, interest-based advertising.

The processing takes place on the basis of § 15 (3) TMG as well as Art. 6 (1) lit. f DSGVO from the legitimate interest in the above-mentioned purposes.
The data collected from you in this way is pseudonymized by technical precautions. It is therefore no longer possible to assign the data to your person. The data will not be saved together with other personal data from you.
For reasons that arise from your particular situation, you have the right to object at any time to this processing of your personal data based on Art. 6 (1) f DSGVODSGVO.
Cookies are saved on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all functions of this website to their full extent.
Under the following links you can find out how you can manage cookies in the most important browsers (including deactivating them):
Chrome browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Use of Google Analytics
We use the web analysis service Google Analytics from Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google") on our website. The data processing serves the purpose of analyzing this website and its visitors. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses cookies, which allow an analysis of the use of the website by you. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymization is activated on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases. Your data may be transmitted to the USA. There is an adequacy decision by the European Commission for data transfers to the USA. The processing takes place on the basis of Art. 6 (1) lit. f DSGVO from the legitimate interest in the needs-based and targeted design of the website. For reasons that arise from your particular situation, you have the right to object at any time to this processing of your personal data based on Art. 6 (1) lit. f DSGVO.
You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by using the browser plug-in available under the following link. Download and install in [https://tools.google.com/dlpage/gaoptout?hl=de]. You can set an opt-out cookie to prevent data collection by Google Analytics across all devices. Opt-out cookies prevent the future collection of your data when you visit this website. You must perform the opt-out on all systems and devices used for this to have a comprehensive effect. If you click here, the opt-out cookie will be set: Deactivate Google Analytics.
You can find more information on terms of use and data protection at https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies/.

Use of the remarketing or "similar target groups" function of Google Inc.
We use the remarketing or "similar target groups" function of Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google") on our website. This function is used to analyze visitor behavior and visitor interests.
To carry out the analysis of website usage, which forms the basis for creating interest-based advertisements, Google uses cookies. The cookies are used to record visits to the website and anonymised data on the use of the website. There is no storage of personal data of the visitors to the website. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are very likely to take into account previously accessed product and information areas.
Your data may also be transmitted to the USA. There is an adequacy decision by the European Commission for data transfers to the USA.
The processing takes place on the basis of Art. 6 (1) lit. f GDPR based on the legitimate interest in targeting visitors to the website with advertising by placing personalized, interest-based advertisements for visitors to the provider's website when they visit other websites in the Google Display Network.
For reasons that arise from your particular situation, you have the right to object to this processing of personal data relating to you based on Art. 6 (1) f GDPR at any time.
You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl = de
Alternatively, you can deactivate the use of cookies by third parties by calling up the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and the further information on opt-out mentioned there implement.
You can find more information about Google Remarketing and the associated data protection declaration at: https://www.google.com/privacy/ads/

Use of Google Adwords Conversion Tracking
We use the online advertising program “Google AdWords” on our website and, in this context, conversion tracking (evaluation of visits). Google Conversion Tracking is an analysis service provided by Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”). If you click on an advertisement placed by Google, a conversion tracking cookie will be placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, we and Google can tell that you clicked on the ad and were forwarded to this page. Every Google AdWords customer receives a different cookie. This means that there is no way that cookies can be tracked via the websites of AdWords customers.
The information that is obtained using the conversion cookie is used to generate conversion statistics. Here we find out the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified. The processing takes place on the basis of Art. 6 (1) lit. f DSGVO from the legitimate interest in targeted advertising and the analysis of the effect and efficiency of this advertising. For reasons that arise from your particular situation, you have the right to object at any time to this processing of your personal data based on Art. 6 (1) lit. f DSGVO.
You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You will then not be included in the conversion tracking statistics.
You can also deactivate personalized advertising for you in the advertising settings on Google. Instructions can be found at https://support.google.com/ads/answer/2662922?hl=de In addition, you can deactivate the use of cookies by third parties by visiting the deactivation page of the Network Advertising Initiative at https Go to: //www.networkadvertising.org/choices/ and implement the additional information on opt-out mentioned there.
You can find more information and Google's data protection declaration at: https://www.google.de/policies/privacy/

Use of Facebook remarketing
We use the remarketing function "Custom Audiences" from Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; "Facebook") on our website.
This function is used to target visitors to the website with interest-based advertising on the Facebook social network.
For this purpose, the Facebook remarketing tag was implemented on the website. A direct connection to the Facebook servers is established via this tag when you visit the website. This will tell the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. If you visit the social network Facebook, you will then be shown personalized, interest-based Facebook ads. The processing takes place on the basis of Art. 6 (1) lit. f GDPR from the legitimate interest in the above-mentioned purpose.
For reasons that arise from your particular situation, you have the right to object at any time to this processing of your personal data based on Art. 6 (1) lit. f DSGVO.
To do this, you can deactivate the remarketing function "Custom Audiences" here.
You can find more information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy in Facebook's data protection information at https://www.facebook.com/about/privacy/.

Use of Bing Ads
We use Bing Ads from Microsoft Corporation (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; “Microsoft”) on our website.
When you click on an ad placed by Microsoft Bing Ads, a conversion tracking cookie is placed on your computer. This cookie has a limited validity and is not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, we and Microsoft can tell that you clicked on the ad and were redirected to this page.
Information that is obtained with the help of the conversion cookie is used to generate conversion statistics. We find out the total number of users who clicked on one of our advertisements and were forwarded to a page with a conversion tracking tag. Personal identification of these users is not possible.
The processing takes place on the basis of Art. 6 (1) lit. f DSGVO from the legitimate interest in targeted advertising and the analysis of the effect and efficiency of this advertising.
For reasons that arise from your particular situation, you have the right to object at any time to this processing of personal data relating to you, based on Art. 6 (1) lit. f DSGVO.
You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software. However, you may not be able to use all the functions of this website to their full extent afterwards and will not be included in the conversion tracking statistics. Bing has certified itself according to the US-EU data protection agreement “Privacy Shield” and is thus obliged to comply with European data protection regulations. You can find more information on data protection and the cookies used by Microsoft Bing at: https://privacy.microsoft.com/de-de/privacystatement

Duration of storage
After the contract has been fully processed, the data is initially stored for the duration of the warranty period, then taking into account statutory, in particular tax and commercial retention periods, and then deleted after the period has expired, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights under Art. 15 to 20 DSGVO: Right to information, correction, deletion, restriction of processing, data portability.
In addition, according to Art. 21 (1) DSGVO, you have the right to object to processing based on Art. 6 (1) lit. f DSGVO as well as to processing for the purpose of direct mail.

Contact us if you wish. The contact details can be found in our imprint.

Right of appeal to the supervisory authority
According to Art. 77 DSGVO, you have the right to complain to the supervisory authority if you are of the opinion that your personal data is not being processed lawfully.

Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 (1) lit. f DSGVO, you have the right, for reasons that arise from your particular situation, to object to this processing at any time with effect for the future.
After the objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If the personal data processing is carried out for the purposes of direct advertising, you can object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for the purpose of direct advertising.

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